If you use Sensefuel Max, you can target showcases and recommendations to certain customer segments (anonymized customer data). These customer segments can be obtained (read) by our JavaScript tag (functional tag).
An anonymized customer data is for instance: connected (true/false), loyalty program membership (true/false), customer segment name (gold/silver/bronze), isPro (true/false), etc.
You can also, in a customization context of your search layer and product plots, display elements on products based on some anonymized customer data.
- Example 1: You want to display a specific icon / flag / pictogram on certain items and only for your customers who are connected and eligible for your private sales.
- Example 2: You want to display a pre-tax price for your B2B customers only when they are logged in and identified as “pro” on their customer account.
Contact your Customer Success Manager to configure your segments (anonymized customer data) in the Sensefuel platform.
Sharing Anonymized customer data
Sensefuel may synchronize with some of your anonymized customer data through a function / variable / datalayer. This information is only read by Sensefuel, and no anonymized customer data will be modified or stored. Any anonymized customer data that needs to be altered must be processed on your side.
Signature
- <data>
- function() : <data>
- function() : <Promise<data>>
You provide Sensefuel with a synchronous or asynchronous function that returns the data (via a “promise” in the case of an asynchronous function), or a variable (function / variable / datalayer) that contains or provides access to this data.
Data structure example
{
connected: <boolean>, loyalty_program: {
<program_name>: {
member: <boolean>
}
}
}
- connected (Boolean): the customer is connected or not to its account on your website.
- <program_name>: the type of loyalty program for which the customer is eligible
- member (Boolean): indicates whether the customer is eligible for the program
ℹ The data structure for the anonymized customer data can be merged with the other data structures (add to cart, add to list, store id/context) into a single data structure if required.
To avoid a heavy object, you should delete items where the loyalty program is “false”
Availability
The function must be available throughout your entire website.
Function name & configuration
To activate or configure this feature, please contact your Customer Success Manager.