Sensefuel technology determines the product display order (ranking) across all journeys on your site (Search, Navigation, Recommendations).
For each individual user, our architecture calculates the optimal ranking by combining three key dimensions simultaneously. The fusion of these three pillars allows us to move beyond static display ranking and deliver a dynamic, high-performance experience—whether through our front-end components (JavaScript) or APIs.
1. Behavioral AI (Individual & Real-Time)
The system analyzes real-time behavioral signals to adapt the ranking to each visitor’s profile.
- Session Analysis: The technology interprets the user’s intent during their session (clicks, views, add-to-cart actions, etc.) to instantly reorder products.
- Extended Hyper-Personalization: This logic applies not only to product ordering but also to the organization of filters and search suggestions presented to the user.
2. Product Performance (Dynamic Scoring)
Product ranking is based on automated analysis that evaluates each item in the catalog several times a day.
- Performance Variables: The score is calculated using more than 100 indicators, including sales, availability, newness, and more.
- Bonus/Penalty Mechanism: The system adjusts rankings using weighting coefficients. This ensures that top-performing products are naturally promoted, while less relevant items (e.g., out of stock products) are deprioritized.
3. Business Control (Merchandising Strategy)
The platform enables you to overlay your business priorities on top of the automated ranking. You retain control over product ranking via two levers:
- Boost & Bury Rules: Adjust the visibility of product segments based on their attributes (e.g., prioritizing high-margin or exclusive items).
- Showcases: This feature allows you to pin specific products at the top of the list. The internal ranking within the showcase still leverages Behavioral AI to maximize relevance for each individual.
4. Contextual Relevance Analysis
In addition, the system analyzes product performance within specific search contexts. For a given query (expression), it identifies which items generate the most engagement (e.g., click-through rate, conversions) to refine ranking for future users.
Summary
Sensefuel technology continuously optimizes product ranking by orchestrating user intent, intrinsic product performance, and your merchandising rules.
This approach ensures that the products most likely to drive conversions are displayed at the right moment, while still meeting your strategic business objectives through continuous and intelligent optimization.