Branded Spotlights

Branded Spotlights work as visual filters: when users click on them, search results are narrowed down to display only the associated products.

They are mainly designed to highlight:

• brand corners,
• collections,
• or any content meant to remain visible throughout the year.

That said, you are completely free to use Branded Spotlights in any way that best fits your merchandising or business strategy.

Configuration steps

To configure a Branded Spotlight, you need to define:

• Name (internal use only)
• Front‑end label (may be visible to your customers)
• Background image URL or Background Hexadecimal color
• Logo image URL (optional)
• Product selection, defined either:
  • dynamically via a product attribute,
  • or statically using a selection created previously in Select

⚠️ Note:
The display position of Branded Spotlights in the search layer can vary depending on whether you are using Sensefuel Max or Sensefuel Ignition.

Spotlight auto‑application

What is auto‑application?

Auto‑application occurs when:

• only one Branded Spotlight is returned for a given user search,
• and 100% of the products in the search results belong to that spotlight.

In this case, the spotlight is automatically applied without requiring a manual click.

Exclusive Mode

⚠️ Warning

When Exclusive Mode is enabled, products associated with the Branded Spotlight will only appear in search results when:

• users explicitly click on the spotlight, or
• users search directly for it.

Products linked to this spotlight will not be shown in standard search results otherwise.

This mode is especially useful when:

• managing brands that must not be displayed alongside other brands,
• intentionally hiding outlet or restricted products unless users explicitly access them via a dedicated Branded Spotlight.

Image recommendations

Background image

The background image defines the overall atmosphere of the spotlight.

Best practices:

• Use an image without text
• The image is used by default across all spotlight displays unless specific configuration in the advanced settings
• The visible area automatically adapts to screen resolution

Technical guidelines:

• Max weight: around 100 KB
• Size:
  • width: 1920 px
  • height: between 500 and 700 px

✅ For improved rendering, you may add a square format image via advanced settings.
This version may be used instead of the panoramic image on certain displays.

Logo image

The logo is displayed on top of the background image.

Recommendations:

• Prefer the PNG format for better visual integration
• Max weight: around 50 KB
• Height: around 70 px

If you need guidance on choosing between standard and exclusive modes or want help aligning Branded Spotlights with your merchandising strategy, your Customer Success Manager will be happy to assist.